I recently collaborated with the Coalition Against Payday Predators (CAPP) to design an image for their "Don't Get Trapped Campaign." The ad will be shown on buses throughout Santa Clara County.
I was excited to work on this campaign, which is targeted at Latino families, because I wanted to help call attention to the predatory practices of the payday loan industry. A recent study revealed the shocking fact that Latinos have lost 2/3 of their wealth in this recent economic crisis, and our families are constantly being targeted by predatory lenders.
The organization I collaborated had this to say about the art piece:
The bus ads come on the heels of our recent victory when the San Jose City Council voted 9-1 to approve a land use ordiance banning new payday loan operations from opening in low-income neighborhoods ... As a result, San Jose became the larges American city to restrict payday lending through local ordiance. The Santa Clara County Board of Supervisors also unanimously adopted a permanent moratorium on payday loan business in unincorporated areas of the county.
It's exciting to see victories like this! I'm honored that my art was a part of this campaign.
